1. According to ArchDaily, an architecture firm and design firm have won the right to redesign and rebrand Santa Monica’s bus system. The picture above is their bus shelter proposal. I think the idea of “Big Blue Bus” and “The Blue Spots” are somewhat clever and could catch on as a solid branding effort. The bus shelters don’t really do it for me as a piece of architecture, though. While Santa Monica is blessed with beautiful weather, they just don’t seem substantial enough for my tastes. The design also feels too trendy; I could see these feeling really out of date in 10 years.

    According to ArchDaily, an architecture firm and design firm have won the right to redesign and rebrand Santa Monica’s bus system. The picture above is their bus shelter proposal. I think the idea of “Big Blue Bus” and “The Blue Spots” are somewhat clever and could catch on as a solid branding effort. The bus shelters don’t really do it for me as a piece of architecture, though. While Santa Monica is blessed with beautiful weather, they just don’t seem substantial enough for my tastes. The design also feels too trendy; I could see these feeling really out of date in 10 years.